# TEL401: Brand Guidelines
https://www.telosready.com/skills/TEL401?v=1
Brand reference for Telos — covering one-liners, colours, logo assets, fonts, taglines, and language style. Use whenever creating or reviewing any public-facing content.

## Instructions
# Brand Guidelines

## One-Liners
- Telos provides custom business software for a monthly subscription

## Colours

| Role | Name | Hex |
|------|------|-----|
| Primary | Purple | `#856eff` |
| Secondary | Green | `#68de68` |
| Secondary | Dark Grey | `#414042` |
| Secondary | Light Grey | `#f1f1f2` |
| Secondary | Light Blue | `#69d2f1` |

## Logo

The Telos logo is blocky letters **TELOS** — available in four colour variants:

| Variant | URL |
|---------|-----|
| Purple | https://www.telosready.com/media/telos_purple.png |
| White | https://www.telosready.com/media/telos_white.png |
| Black | https://www.telosready.com/media/telos_black.png |
| Green | https://www.telosready.com/media/telos_green.png |

## Fonts

- **Primary:** IBM Plex Sans
- **Secondary:** IBM Plex Mono

## Taglines

- It's too risky not to AI.
- More yes. Less mess.
- Done is the new demo.

## Language

- Business casual tone with UK spelling
- Energetic and direct — "Let's go!"
    ← Skills Directory
    TEL401

    Brand Guidelines

    Brand reference for Telos — covering one-liners, colours, logo assets, fonts, taglines, and language style. Use whenever creating or reviewing any public-facing content.

    # Brand Guidelines

## One-Liners
- Telos provides custom business software for a monthly subscription

## Colours

| Role | Name | Hex |
|------|------|-----|
| Primary | Purple | `#856eff` |
| Secondary | Green | `#68de68` |
| Secondary | Dark Grey | `#414042` |
| Secondary | Light Grey | `#f1f1f2` |
| Secondary | Light Blue | `#69d2f1` |

## Logo

The Telos logo is blocky letters **TELOS** — available in four colour variants:

| Variant | URL |
|---------|-----|
| Purple | https://www.telosready.com/media/telos_purple.png |
| White | https://www.telosready.com/media/telos_white.png |
| Black | https://www.telosready.com/media/telos_black.png |
| Green | https://www.telosready.com/media/telos_green.png |

## Fonts

- **Primary:** IBM Plex Sans
- **Secondary:** IBM Plex Mono

## Taglines

- It's too risky not to AI.
- More yes. Less mess.
- Done is the new demo.

## Language

- Business casual tone with UK spelling
- Energetic and direct — "Let's go!"